TMI: Choosing Your Platform

There is no shortage of advice about social media.

Post every day. Build your personal brand. Start a newsletter. Make more video. Get on LinkedIn. Grow your Instagram. You need 10,000 followers. You don’t need followers at all.

The problem for most people starting or growing a small business is no longer finding advice. It is figuring out which advice actually applies to them.

TMI: Choosing Your Platform is a practical workshop designed to help you cut through the noise and make one useful decision: where should you concentrate your social media effort right now?

We’ll look at the major platforms and what each is particularly good at, but we won’t start with social media. We’ll start with your business. What are you selling? Who needs to find you? What do you need your audience to do? Are you building a service business, selling products, developing intellectual property, or using your…