Read. Be Read. Positioning Yourself on China's Social Media

A strategic starter course for non-Chinese professionals who want Chinese social media to support real, sustainable business growth. This course shows you how to build positioning first, so that growth, opportunity, and monetisation can follow naturally. THIS IS FOR YOU IF: - You’re a consultant, founder, educator, or professional - You want Chinese social media to be part of your real business ecosystem - You don’t want to chase trends or go viral - You want to be taken seriously, not perform online - You understand that trust comes before reach WHY THIS PROGRAM Most Chinese social media advice is built for: - Chinese nationals - creators who monetise directly on platforms - people inside domestic legal and business systems Even if you understand the language perfectly, the strategy often doesn’t transfer. Many monetisation pathways are simply not open to non-Chinese professionals. The question isn’t: “How do I copy what works for them?” It’s: “How do I build something that works for me?” WHAT YOU’LL LEARN - Why Western social media logic fails in China - How trust is built before visibility - What kind of content travels across cultures - How to use Chinese platforms strategically, not performatively - When to act, wait, delegate, or stop WHAT’S INCLUDED - 4 short strategic video modules - An overview of Chinese social media platforms - A bonus video on creating compelling short form content - Simple tools for cross-border communication This is a thinking toolkit, not a content factory. WHY LEARN WITH ME In one year on Chinese social media, I’ve: - Built an entirely new China-facing ecosystem - Grown to 30k+ viewers on Xiaohongshu - Grown to 14k viewers on WeChat Channels in 5 months - Earned over SGD $30,000 in direct and indirect revenue - Secured a book contract from an XHS viewer - Delivered lectures and workshops inside and outside China Not by following advice. By learning how to think differently.