Content, IP & Value
Organisations and creators produce more material than ever: articles, videos, presentations, training materials, research, social media, and increasingly, AI-assisted content. But producing content is not the same as building something of lasting value.
1 hr 30 min
980 Singapore dollars
Some content does its job and disappears. Some can be reused, developed, combined, or repackaged. Some contains ideas worth protecting. And some can become intellectual property that continues to create value long after its first use.
This collection explores the choices that happen between creation and value: what is worth creating, what you already have, how content can be managed and developed, where human judgement matters, what ownership changes, and how ideas can become assets without treating everything you produce as something that needs to last.
