Cultural Messaging Audit

Service Description

Messaging can be clear and professionally produced while still sending unintended signals across markets. When communications have developed across different teams, platforms, or regions, the larger pattern can be difficult to see from inside the organization. The Cultural Messaging Audit examines a representative set of your existing communications to identify how your organization is likely to be understood in China or Southeast Asia. Rather than reviewing each item in isolation, TLGI looks across the material for recurring patterns in meaning, tone, trust, narrative, and cultural alignment. The outcome is a clear diagnosis of what is working, where problems recur, why they matter, and what your organization should address first. The engagement begins with a short intake covering your objectives, target audience, market context, and current concerns. TLGI then reviews approximately 5–7 representative communication assets, such as website pages, pitch or sales materials, campaign copy, social content, or corporate and leadership messaging. Following the analysis, we meet for a 90-minute findings consultation to examine the most important patterns and their implications. You will receive a 4–6 page Cultural Messaging Audit Report containing the major findings, supporting examples, priority issues, and recommended actions. The engagement includes: * Pre-engagement intake * Review of approximately 5–7 representative communication assets * Cross-cultural analysis across the messaging * 90-minute findings consultation * 4–6 page strategic audit report * One week of email clarification following delivery Best for: organizations entering or expanding within China or Southeast Asia, international brands adapting global communications for regional audiences, and leadership, marketing, or communications teams that need to understand why their messaging is not producing the intended response. This is a diagnostic and advisory engagement. TLGI identifies what is happening, why it matters, and what should change. For organizations that need help developing the narrative itself, Narrative Strategy Alignment provides the next level of strategic support.