From Guanxi to Growth: A China Strategy Insider Briefing
 
Why do smart strategies still fail in China and Southeast Asia?
Because they get the words right—but the framing wrong.
 
In this free executive briefing, award-winning translator and cross-cultural strategist Shelly Bryant unpacks why guanxi is more than networking, how cultural trust patterns shape business outcomes, and what it really takes to build influence across borders.
 
Whether you're expanding into China, building regional partnerships, or refining your messaging for multicultural audiences, this briefing offers sharp, accessible insights you won’t find in standard playbooks.
 
What’s Inside:
Why “almost right” still fails in China
The real meaning of guanxi — and why it’s misunderstood
Case study: when cross-border goodwill wasn’t enough
Why Southeast Asia is also a China play
A fresh approach: Strategy as dialogue, not declaration
 
Ideal For:
Business development leaders
Marketing and comms teams
Executives working across China and ASEAN
Anyone serious about cross-cultural growth
 
📩 Download the full briefing now — and start thinking like a China Strategy Insider.